You might not be aware of it, but you actually know what responsive web design is. If you ever visited the same website from both your computer, your tablet and/or your mobile phone, and the website looked pretty much the same with an equally successful browsing experience - you encountered responsive web design.
With mobile and tablet surfing on an extreme up-rise, to the point where 25% of Internet users complete all their web business on those two, web developers designed this tool to provide their Clients with a possibility of having just one site for all their users, irrespective of which medium they used to access it. Prior to responsive web design, you would have two separate websites, with different URLs and HTMLs, one for mobile and one for desktop users, resulting in practically two parallel operations – double tracking, double maintenance, double cost, not to mention a very different experience for your users. Often the mobile version of sites would lack the possibility to complete the conversion, i.e. actually inquire about or buy your product from the site, which would require the user to go back to his computer, surf again, find your web, find your product and then buy. Living in an era where time is the most valuable commodity, anyone running a successful business operation understands that this is a major downfall – and a major loss of business.
Responsive web design resolves this issue by adapting the same website to different screen sizes, while retaining its content and layout in their original form and its functionality intact. This enables positive user experiences every time they access your site, and creates chances for immediate conversion, i.e. booking, inquiring or buying your product. Integrated website analytics and tracking are an additional benefit, allowing you to get a clear idea of who your Clients are, where they come from, what they are looking for and how they behave on your site, providing you with actual, real-time market information. Nowadays, web development with integrated responsive web design also means you are following trends, illustrating your sensitivity to your customer’s preferences.
In addition to the benefits listed, another good answer to “why integrate responsive design in your web development process?” boils down to “because Google says so!”. With 67% of all web searches happening via google.com, this is a good one, as positioning your site on page 1 of Google search results is every Client and every web developer's aim! To position a website among its searches, Google indexes each page using a variety of criteria. And Google appreciates sites with responsive design very much. First, having one site to index as opposed to two (desktop and mobile) is much easier. Further, only one page guarantees Google consistent user experience and convenience, another big one for site indexing. Finally, the number of actual conversions taking place on your site definitely impacts your Google ranking.
Whether you are now convinced you need a remake of your website to include responsive design, or you are still thinking, please contact us – during our many years of web development, Jazz IT has produced numerous websites with responsive design and can answer your question with real life illustrations and actual user feedback!